Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

Latest News

'No crazy stuff in it': Mexico budget keeps expectations in check

Dec 16, 2018

By Dave GrahamMEXICO CITY (Reuters) - Mexico's new leftist government presented a first budget aimed at calming nervous markets while honoring pledges to increase welfare spending, saying it would run a bigger surplus next year once interest payments on debt were excluded.Finance Minister Carlos Urzua presented the budget on Saturday evening, setting out plans to find more money for both the elderly and unemployed youngsters by slimming down several government ministries and through forecasts of higher tax revenues.The budget is a major test of President Andres Manuel Lopez Obrador's economic credibility, which was shaken when he said on Oct. 29...

2018: The year volatility came home to roost

Dec 16, 2018

By Saqib Iqbal AhmedNEW YORK (Reuters) - U.S. stocks are down only slightly for 2018, but that masks a volatile year for investors.Trade-related tensions between the United States and China, weakness in the tech sector, concerns about slowing global growth and jitters about the Federal Reserve marching toward higher interest rates have kept investors on their toes.Daily gyrations for the S&P 500 Index spiked sharply this year and remain near a one-year high.One-month historical volatility - a measure of how much stocks have swung on a daily basis over the course of a month - has risen to 21 percent,...

Executive's arrest, security worries stymie Huawei's reach

Dec 16, 2018

BEIJING — While a Huawei executive faces possible U.S. charges over trade with Iran, the Chinese tech giant's ambition to be a leader in next-generation telecoms is colliding with security worries abroad. Australia and New Zealand have barred Huawei Technologies Ltd. as a supplier for fifth-generation networks. They joined the United States and Taiwan, which limit use of technology from the biggest global supplier of network switching gear. This week, Japan's cybersecurity agency said Huawei and other vendors deemed risky will be off-limits for government purchases. None has released evidence of wrongdoing by Huawei, which denies it is a risk...

Nations agree on global climate pact rules, but they are seen as weak

Dec 16, 2018

By Nina Chestney, Bate Felix and Agnieszka BarteczkoKATOWICE, Poland (Reuters) - Nearly 200 countries overcame political divisions late on Saturday to agree on rules for implementing a landmark global climate deal, but critics say it is not ambitious enough to prevent the dangerous effects of global warming.After two weeks of talks in the Polish city of Katowice, nations finally reached consensus on a more detailed framework for the 2015 Paris Agreement, which aims to limit a rise in average world temperatures to "well below" 2 degrees Celsius (3.6 degrees Fahrenheit) above pre-industrial levels."It is not easy to find agreement on...

China's Xi to address key reform anniversary on Tuesday: Xinhua

Dec 16, 2018

BEIJING (Reuters) - President Xi Jinping will make a major speech on Tuesday to mark the 40th anniversary of China's reform and opening up, state news agency Xinhua reported.Xi will speak at a conference to be held at the Great Hall of the People from 10 a.m. (0200 GMT) on Tuesday, Xinhua said on Sunday. The report was in line with what diplomatic sources had previously told Reuters.Former leader Deng Xiaoping initiated China's historic reform and opening up in 1978, followed by a series of capitalist experiments that lifted much of China out of poverty and turned it into an...

Search

Obserworld delivers the most accurate and up-to-date world news for the global audience with a thorough research and in-depth interviews. Discover the world through Obserworld.

Contact us: sales[at]obserworld.com