Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

Latest News

Pompeo: No end to NKorea sanctions until 'denuclearization'

Sep 23, 2018

NEW YORK — Top U.S. diplomat Mike Pompeo said Sunday that economic sanctions on North Korea won't be reduced until it completes "denuclearization" after leader Kim Jong Un offered to close the North's main nuclear site in exchange for U.S. concessions. Kim said last week at a summit with South Korea's president that he was willing to dismantle the Nyongbyon nuclear complex in the presence of outside inspectors if the U.S. takes unspecified "corresponding measures." He also promised to dismantle the North's main rocket launch site. That has helped revive U.S.-North Korea diplomacy that had failed to make headway since...

At UN, unrepentant Trump set to rattle foes, friends alike

Sep 23, 2018

BRIDGEWATER, N.J. — President Donald Trump is poised to redouble his commitment to "America First" on the most global of stages this week. In the sequel to his stormy U.N. debut, Trump will stress his dedication to the primacy of U.S. interests while competing with Western allies for an advantage on trade and shining a spotlight on the threat that he says Iran poses to the Middle East and beyond. One year after Trump stood at the rostrum of the U.N. General Assembly and derided North Korea's Kim Jong Un as "Rocket Man," the push to denuclearize the Korean Peninsula...

Meghan reveals 'something blue' she wore at royal wedding

Sep 23, 2018

LONDON — It's an old tradition that a bride should have something old, something new, something borrowed and something blue on her wedding day, and the Duchess of Sussex followed at least part of that when she married Prince Harry. The former Meghan Markle has revealed in a television documentary that she had a piece of blue fabric from the dress she wore on her first date with Harry sewn into her wedding dress. She made the comments while discussing the dress in a documentary about Queen Elizabeth II called "Queen of the World." She didn't say whether she also...

Dolce&Gabbana explore DNA with star-filled cast

Sep 23, 2018

MILAN — Milan designers are embracing women of all shapes, sizes and ages, even if the young, thin model prevailed during this week's previews for next spring and summer. Marni's runway included women of different sizes while Dolce & Gabbana continued their embrace of models in a range of ages and sizes for their DNA runway show on Sunday. Highlights from Sunday's show, the fifth day of previews of womenswear for next spring and summer: DOLCE & GABBANA PAY TRIBUTE TO HERITAGE Dolce & Gabbana retraced their DNA by bringing back some of their most famous models: Carla Bruni in...

As aid checks go out, farmers worry bailout won't be enough

Sep 23, 2018

WASHINGTON — Farmers across the United States will soon begin receiving government checks as part of a billion-dollar bailout to buoy growers experiencing financial strain from President Donald Trump's trade disputes with China. But even those poised for big payouts worry it won't be enough. And while support for Trump is near unwavering in the heartland, some growers say that with the November election nearing, such disappointing aid outcomes could potentially affect their vote. "It's pretty obvious that the rural agriculture communities helped elect this administration, but the way things are going I believe farmers are going to have to...

Search

Obserworld delivers the most accurate and up-to-date world news for the global audience with a thorough research and in-depth interviews. Discover the world through Obserworld.

Contact us: sales[at]obserworld.com