Walmart Subsidizing Some Vendors In Price War With Amazon

October 21, 2019 - /PressAdvantage/ - Sunsella, a business based in Las Vegas, Nevada, has announced that Walmart is subsidizing merchants in its efforts to offer lower prices and compete with Amazon. The world’s biggest retailer has launched a program to temporarily reduce the price of some items on its marketplace site, where third-party vendors pay Walmart a fee for listing their items. In the newly launched Walmart program, the merchants selling on the retailer’s site will still be paid the same amount that was listed before the price cuts, with Walmart subsidizing the difference.

Walmart’s move is likely to be in response to a program introduced by Amazon over the summer where it has complete control of setting the prices of third-party products sold on the Amazon marketplace, in return for a small payout. Meanwhile, Amazon has been criticized for depending on vendors to make sure that their products will not be offered at a lower price on the Walmart website or any other competing e-commerce site.

The price war comes on the heals of the US Federal Trade Commission’s decision to look into the business practices of Amazon, where it has been alleged that Amazon is using its clout to suppress competition. According to data tracker eMarketer, Amazon currently controls almost 40 percent of the United States e-commerce market, which is projected to reach $587 billion this year. In response, Amazon pointed out that it only controls 4 percent of the whole U.S. retail market.

According to Walmart, their new Competitive Price Adjustment program will be applied only to certain sellers and specific items only. Customers will be able to take advantage of a short window of significant discounts, but some might get disappointed when the prices return to their previous levels. There is also the potential problem where shoppers may complain against manufacturers because they bought an item at a higher price elsewhere. However, Walmart seeks to be more creative as the price war heats up as the holiday season approaches.

Walmart’s new pricing plan appears to be similar to a previous plan introduced by Amazon two years ago. This was known as “Discount Provided by Amazon,” where they cut the prices of third-party products for a certain period, then paid the seller the difference between the discounted and listed price. Vendors were motivated to participate in such programs because they get the most prominent positioning on the Amazon site, which is known as “winning the buy box.”

Meanwhile, Sunsella is an online marketer of home and kitchen products. These include a stainless steel bottle with clip that is suitable for both young students and working adults. It can be used to conveniently bring long water or beverage to the school or office. Or it can also be used when traveling or going on out for a jog or a walk for exercise. This stainless steel water bottle is double walled to ensure that it has sufficient insulation to maintain the temperature of the drink for at least 24 hours.

Another popular product from Sunsella is the Leakproof Bento Box Lunch Container. This can be used as a lunch box for the student or the working adult. This is a 100 percent leakproof bento box, which means that people don’t have to worry about liquids leaking and possibly ruining the other foods in the box. Using these lunch boxes, people can plan and prepare their food for the whole week so that all they have to do each morning is retrieve one lunch box from the fridge.

Another important product from Sunsella is their stainless steel vegetable steamer basket. This is made of 100 percent stainless steel and it has been designed to be adjustable so that it would be able to fit in a wide range of pots and pans. It can be used for steaming vegetables, seafood, dumplings, desserts, chicken, meat, eggs, and many more.

People who are interested in the various Sunsella home and kitchen products can check out their website, or contact them through the telephone or via email.


For more information about Sunsella, contact the company here:

Mike Law
(702) 952-9541
9550 S Eastern Ave
Suite 253
Las Vegas, NV 89123

ReleaseID: 60031778


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