TV audience for Emmy awards dives to all-time low but social media likes it

By Jill Serjeant

LOS ANGELES (Reuters) - The U.S. television audience for the Emmy Awards show, celebrating the best of television, slumped to 6.9 million viewers, its lowest ever level, but the show was a hit on social media.

According to Nielsen ratings data on Monday, the TV audience dropped by more than 32% from last year's ceremony, which at the time was a record low of 10.2 million U.S. viewers.

The Emmy awards, broadcast live on Fox on Sunday, awarded its highest honors to medieval fantasy drama and fan favorite "Game of Thrones" and quirky British comedy "Fleabag."

The three-hour ceremony in Los Angeles was broadcast without a host against stiff competition from "Sunday Night Football" on NBC which drew the largest audience on Sunday with 16.3 million viewers.

Major award shows have been losing ground with the public in recent years, although the Oscars in February, which featured performances by rock band Queen and Lady Gaga, bucked the trend by rising some 10 percent to some 29.6 million U.S. viewers.

Yet Nielsen and Fox data showed that despite the slump in TV viewers, the awards show was the most social program across broadcast and cable television. Interactions on Twitter, Facebook and Instagram were up 11% over 2018, the data showed.

On Twitter, "Game of Thrones" was the most tweeted about show, followed by social justice drama "When They See Us," nuclear accident series "Chernobyl," "Fleabag" and thriller "Killing Eve."

Nielsen television ratings only count those watching at home, not in public bars, restaurants or other venues.

(Reporting by Jill Serjeant; Editing by David Gregorio)

Must Read

Asian stocks mostly higher after Wall Street decline

Aug 17, 2016

Asian stock markets were mostly higher Wednesday after Wall Street declined

Bolt advances, Russian qualifies and an engagement at track

Aug 17, 2016

The midpoint of the nine-day track and field program at Olympic Stadium was a day for diamond rings and making friends, a rare Russian hello and a surprising Brazilian farewell

Hong Kong airline Cathay's 1H profit tumbles 82 percent

Aug 17, 2016

Cathay Pacific Airways' profit tumbled in the first half of the year as economic weakness in China and other important markets cut passenger demand while it faced cutthroat competition from rivals

Search

Obserworld delivers the most accurate and up-to-date world news for the global audience with a thorough research and in-depth interviews. Discover the world through Obserworld.

Contact us: sales[at]obserworld.com