Unforgettable Travel Company launches agent-first Asia specialist following 226% surge in demand

Unforgettable Travel Company has today launched Unforgettable Asia (unforgettableasia.com), a new luxury Asia specialist designed to make complex travel across the region easier to sell for agents. Launching with 11 destinations and 50 itineraries, Unforgettable Asia initially covers Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo and Indonesia, with further destinations to be added in late 2026 and 2027. The launch follows significant growth in demand for Asia travel at Unforgettable Travel Company, with enquiries increasing 226% between 2022 and 2025. Agent demand has accelerated particularly quickly and now accounts for 54% of the company’s Asia bookings.