WTM wraps up with a wealth of take-home advice on careers, marketing and business development

There was advice on marketing for those already entrenched in the travel industry and on careers for those just starting out during the final day of World Travel Market London 2026, part of RX Global. Meanwhile, new AI assisted-booking technology, sure to be a hot topic at next year’s show, was showcased in a live demonstration. Warnings on making assumptions on audience emerged at the Trends stage in a session on the ‘Contradiction Economy’. Abi Best, Managing Director of Lemongrass Marketing advised: “A woman aged 30 may have more in common with an 80-year-old depending on where their interests are… You need to be really specific and relevant to your audience.”